Environmental Graphic — Design by Ding

Eastridge Shopping Center in San Jose, California

In this featured project, I played a pivotal role in enhancing navigational and aesthetic experiences through environmental graphic design at Gensler Los Angeles. My duties spanned from conducting detailed site surveys to designing intuitive wayfinding systems and dynamic wall graphics for both interior and exterior settings. Collaborating closely with the principal and the interior design team, I seamlessly integrated signage into architectural spaces, focusing on both functionality and visual impact. The process involved meticulous planning for fabrication and installation, ensuring each element was perfectly aligned with the project's vision. Below, you'll find a selection of my work that demonstrates the scope and impact of these design initiatives.